Gardening Express

2024-2025

Gardening Express is a leading online retailer specialising in high-quality plants, offering a vast selection of garden greenery delivered straight to customers’ doors. Known for its extensive range and competitive pricing, the brand has built a strong reputation in the gardening industry. With a focus on accessibility and expert knowledge, Gardening Express helps both seasoned gardeners and newcomers create beautiful outdoor spaces with ease.

Acted as Assistant Producer on marketing content for Gardening Express, shaping the creative vision across both long and short-form content while developing visual styles that enhanced the brand’s digital presence. I played a key role in refining the brand’s storytelling, ensuring consistency across multiple platforms. I also led the production of the newsletter, delivering engaging content to an audience of 450k+ readers, helping to drive traffic and increase conversions. I also created a brand kit for Gardening Express, defining visual and stylistic guidelines to ensure consistency across digital platforms and marketing materials.

In addition to content production, I managed 10,000+ unique products, ensuring each listing was optimised for discoverability and strategically positioned to drive sales. This included refining product descriptions, enhancing imagery, and improving SEO to increase visibility. I conducted competitor analysis to benchmark product offerings and identify opportunities for growth, contributing directly to an 8% increase in sales in 2024. Through a combination of strategic content, data-driven product management, and a refined marketing approach, I helped strengthen Gardening Express’ position in the online gardening market.