I create high-quality digital content designed to elevate brands in travel, lifestyle, and sports.
Since 2001
About
Henry Pennack
Brand Manager & Creative Lead
Ambitious Brand Manager & Creative Lead. Earned a BA (Hons) in Media Production and an MSc in Marketing from the University of Lincoln.
Experiences in digital & social media marketing, content production, brand management and e-commerce. Passionate about travel and sport. Thriving in dynamic, collaborative environments, I am driven to leverage my creative and technical skills to provide impactful and innovative results.
As a lifelong Arsenal fan, I understand the strength of engaging content in sports and have followed and interacted with the club’s digital content actively, gaining a sense of the most successful engagement strategies and formats. I am also involved in rugby and cricket, actively engaging with content from both official club channels and external fan communities.
Beyond sports, I'm always eager to travel, exploring new cultures and destinations to gain fresh perspectives that fuel my creativity and broaden my view of the world. At 24, I’ve already explored 35+ countries, capturing memories through film and photography.
My work blends creativity with a global perspective, shaped by real-world experiences across Europe, Southeast Asia, and beyond. I find balance and inspiration through my passions for running, sport and content creation.
Expertise
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Skilled in creating engaging content across websites, social media, and email. Helped maintain the success of high-performing videos, some of which surpassed 5.5 million views. Managed content creation, scheduling, and strategy to sustain growth during the brand relaunch, while ensuring strong engagement with existing audience.
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Experienced in filming, editing, and post-production, with proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and DaVinci Resolve. Led the redesign of The Stem brand and contributed to digital and print marketing for Gardening Express, helping increase sales of select products online.
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Skilled in both video production and photography for digital and print content. Assistant Producer alongside a professional videographer and presenter for content at Gardening Express, a key role in shaping creative direction from scratch. Beyond work, I am passionate about creating travel and sports content, travelling to 35+ countries.
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Familiar with WordPress for website management, UI/UX design, and content optimisation. Experienced in social media scheduling tools such as Buffer, and project management tools such as Asana. Knowledge of professional tools such as Sony A7S and FX3. Familiar with production studio setup, production, and mixing.
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Experienced in managing e-commerce platforms, including Magento and Shopify, to optimise product listings, pricing, and overall store performance. I have worked on catalogue management, ensuring accurate product descriptions, SEO-friendly content, and high-quality images to enhance user experience and conversions.