Ash & Steel
2024-2025
Ash & Steel is committed to providing high-quality, reliable gardening tools at an affordable price. With over 40 years of collective experience in horticulture and garden design, the brand understands what makes a great tool—durability, functionality, and thoughtful design. Acting primarily as a B2B business and focusing on long-lasting materials, Ash & Steel ensures that both beginner and expert gardeners have access to tools that stand the test of time. Whether used occasionally or every weekend, the range is designed for reliability without compromising on style or affordability.
I played a key role in establishing the brand’s online presence and e-commerce functionality. I assisted in setting up the Shopify store, ensuring a seamless and user-friendly shopping experience. Additionally, I developed a comprehensive brand kit to maintain consistency across digital and physical touchpoints, refining the brand’s visual identity and messaging. I also managed the addition of e-commerce products to the website, optimising listings to enhance discoverability and drive sales. Through strategic branding and e-commerce development, I helped position Ash & Steel for a successful launch in the B2B gardening tools market.
Branding
E-Commerce
Roles
Website
Branding